The goal for the team I worked with at LifeLock was to optimize the business revenue and increase conversion rate. We have run several rounds of design iterations based on the user testing and data learnings.
My Role: Principal UX/UI Designer, 2015-2017
HYPOTHESIS: Bringing up the key content elements in the tabs helps users access the information quickly.
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HYPOTHESIS: Making the price and CTA button more clear increases the conversion rate.
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Making the price stands out, and highlighting key features to help users decide on a plan.
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Users prefer the overall interaction with the ability of comparing plans and features side by side. However, the challenge of this design is to support all the use cases on the pricing page.
View Prototype
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