Credit Score Analysis

The goal of this project was to optimize the most valuable feature in Credit Sesame’s product, and help the company increase revenue. Most of users sign up for Credit Sesame to receive free credit scores and analysis, as well as financial recommendations for improving their credit scores. Since I was the only in-house designer back in the day, I also worked with the product manager to conduct user studies and retrieve the tracking data.

My Role: Lead UX/UI Designer, 2014
(I also conducted user testings and user research)

Issues in the Old Design

Before I joined Credit Sesame, the UI of this feature was presented poorly with overwhelming content. Although the page contained valuable information, it was very hard to digest for the users. The offer that drives company’s revenue was very generic and had no connections with user’s personal data.
____

Initial Design Iterations

From the initial user study, we have learned that users are looking for a credit score breakdown with the detailed analysis of their score factors. Within each score factor, I created a few design iterations with different way to present the data and the grading system. We have learned that users are intrigued by the social influences, as they like to see how they are doing comparing with peers.
____